News

In the News section, you will get the latest information on Avalon Solution in the News.
















Give your website a modern makeover with the flexibility and power of Avalon Solution’s New Ver 3.0 Liquid Website Designs. These state of the art designs utilize the latest in technology and graphics for easy navigation with maximum customization capabilities. These templates can be fully customized with the themes, colors and images to match your store’s brand and build your online business.

Avalon’s E-Commerce Solution features highly customizable liquid website designs, secure shopping cart, product upload, mobile ready website, e-mail marketing, designer jewelry & watch section, over 7,000 fine jewelry styles with high quality multiple-view images, continuous updates and a comprehensive range of value added services and support.

World Has Gone Online! While a website will not replace the jewelry retail brick and mortar store, it is an important tool for showcasing what jewelers have to offer 24/7. Study after study has shown that e-Commerce has continued to explode in the last few years, despite the struggling economy. Diamonds and jewelry, in particular, have been a major category for online retailers as consumers are researching and buying billions of dollars worth of diamonds and jewelry online.

As consumer shopping habits have shifted towards demanding 24/7 availability, flexibility and convenience from retailers, it has become imperative for traditional jewelry stores to have a strong web presence. That’s where Avalon Solution - a leading B2C web services provider dedicated to helping retail jewelers establish their own branded websites - comes in.

Trade Show



Avalon utilizes the latest developments in technology, digital imaging, jewelry styling and fashion to help jewelers extend their businesses online by offering end-to-end e-Commerce solutions customized to suit their specific needs. Over time, Avalon has earned its reputation for innovative technology and outstanding customer service and support.

“We at Avalon Solution understand the jewelry business and what it takes for jewelers to be successful online,” says Rajeev Pandya, Partner of Avalon Solution. “Having a good website is an essential tool for any brick and mortar jewelry store to help them showcase their merchandise, attract new business, develop a strong long-term 24/7 relationship with their customers, and to make sure they have a share in this growing online market.

“Avalon Solution was built with the idea that ‘Content is King’ – that is why we have an extraordinary assortment of over 7,000 jewelry styles – an exquisite collection of fine jewelry with high quality multiple view images and product details of the jewelry to turn browsers into buyers!”

Avalon Solution makes it easy for prospective customers to find and connect with their independent retail jeweler online and browse their jewelry collection 24/7. At the same time it enables the retail jeweler to serve their customers beyond the limits of time and place, so that they can grow their business & build their brand. Avalon’s comprehensive turnkey online services and support program sets it apart from its competitors.

Avalon Solution offers the following benefits to independent retail jewelers:

  • Highly customizable website designs, multiple templates and color themes to match your brand
  • Mobile ready website for your online store
  • Easy and affordable e-mail marketing to reach your customers
  • Safe, secure and feature-packed shopping cart and order processing system
  • Over 7,000 fine jewelry styles with enlarged high quality product images in multiple views
  • Upload your own designer jewelry brands, watches and gifts products
  • Diamond search utilizing Rapaport’s RapNet diamond feed
  • Convert your print flyers into online digital e-catalogs
  • User friendly admin section for easy customization
  • Ability to create hundreds of customized pages for your product or marketing content
  • Showcase your designer jewelry and watch brands
  • Seasonal digital e-catalogs and flash updates
  • Integrated e-mail and web analytics built on Google Apps platform
  • Social media integration, customized SEO & local maps submission services
  • Domain name registration & web hosting services
  • Dedicated customer service and online support


“Our Integrated Turnkey E-Commerce Solution was built from the ground up with over 425 independent retail stores using our web services and giving us continuous feedback and suggestions for the last four years,” says Neelesh Ghoshalkar, CTO of Avalon Solution. “Avalon uses the latest proven web technologies such as Microsoft.NET Web Services, ASP, Java, Ajax, jQuery and Microsoft SQL Server as a robust back-end database to make your website come alive. We have a team of over 30 professionals specializing in website programming, digital imaging, content development, graphic design, testing and support to keep your customers connected to you.”

In addition, Avalon is introducing a Facebook App e-Commerce Store, as well as a web based Vendor Content Management (VCM) System – where your favorite designer jewelry and watch brands can integrate their top selling styles directly into your website.

For more information on how Avalon Solutions can launch your website and grow your brand, please call 917-338-6825 or 800-622-2744 or visit www.AvalonSolution.com.



NEW YORK, NY (Aug. 24, 2010) — The incredible growth of SmartPhones to gain access to the Internet has created an unprecedented new marketing opportunity for jewelry retailers to increase their businesses, reach customers 24/7 and build their brands. Avalon Solution is ready to help jewelers take advantage of this fast-growing phenomenon with its latest integrated Web services module that provides a Mobile Ready Website for their Avalon Solution online store.

Avalon Solution’s Mobile Ready Website allows consumers to search and map store locations, search and browse products, view promotional and special offers, see TV commercials and advertisements and contact the store. This will allow retail jewelers to attract new customers and prospects, connect with existing customers anywhere, promote new products and collections, and remain competitive in the marketplace.

Here’s how Avalon Solution’s new Mobile Ready Website works:

  • Current Avalon Solution customers will get a SmartPhone optimized Website customized with their choice of 12 color themes.
  • Your Mobile Ready Website is programmed to automatically update itself to reflect most changes made to your existing desktop-based Website.
  • Avalon Solution will put your Mobile Ready Website on your existing Website’s sub-domain (www.m.yourdomain.com) and redirect mobile users to your Mobile Ready Website.
  • Your Mobile Ready Website will be automatically visible on any SmartPhone 24/7.
  • You will get most of the browser-based website content and functionalities on your Mobile Website.
  • All ASHI products as well as your Uploaded Products will be available on your Mobile Website.
  • Your customers will be able to search and browse your products on their SmartPhones.
  • ASHI products will appear in multiple three-angle views with product details and prices.
  • Your customers will be able to sign up for a user account and create their own personal Wish List.
  • Your customers will be able to e-mail products and wish lists to their friends and family.
  • Your customers will be able to map your store location and contact you.
  • Your Mobile Ready Website is configured for multiple SmartPhone platforms including Apple iPhone, Google Android, BlackBerry, Windows Mobile, Symbian and Opera.


"Mobile phones are quickly transforming the way we live, shop and do business," says Rajeev Pandya, Partner of Avalon Solution. "Having a marketing strategy that reaches out to the huge SmartPhone consumer base to turn them from browsers into buyers is essential for any jewelry retailer to remain competitive in today’s rapidly changing marketplace. Our Mobile Ready Website will help you develop a long-term, 24/7 relationship with your mobile customers, expand your brand name, grow your business and ensure you have a share in this explosive new market."

Avalon Solution’s Mobile Ready Website with Standard plan costs a one-time setup fee of $495 and the Advanced plan with customizable options for color themes, home page and about us page costs $695 for current Avalon Solution customers.

Avalon Solution, the leading B2C Web Services Provider to Jewelry Retailers, offers Turnkey Ecommerce Solutions and other Web Services in partnership with ASHI, a leading diamond jewelry manufacturer and other leading technology companies. Avalon Solution utilizes the latest developments in technology, jewelry styling and fashion to offer customized, end-to-end ecommerce solutions to help retail jewelers establish and grow their businesses online.

To view Avalon Solution’s Demo Mobile Ready Website, visit: www.AshiJewelry.com/Mobile on a Mobile SmartPhone.

To download Avalon Solution’s Mobile Ready Website Sign Up Form, or to learn more about Avalon Solution, please visit www.AvalonSolution.com or call (800) 622-2744. Completed Mobile Ready Website Sign Up Forms can be e-mailed back at Ecommerce@AvalonSolution.



Avalon Solution introduces Promotional Email Marketing, designed for retailers to create, manage and track e-mail marketing campaigns. Attractive and professional e-mails include company logo, store information and high-quality images.

E-mail campaigns require less time, money and resources than with any other traditional marketing channels such as direct mail, print advertising and TV commercials. According to research conducted by the Direct Marketing Association, e-mail marketing generated an ROI of $43.62 for every dollar spent in 2009. As such, it outperforms all the other direct marketing channels. It is a highly effective way to increase sales, drive website or store traffic and develop loyalty.

E-mail marketing campaigns can be used for special offers and discount coupons, store and website invitations, new product and collection introductions, birthdays and other special occasions, holiday greetings, newsletters, etc.

E-mail marketing With Avalon Solution does not require any technical knowledge. Avalon offers full turnkey e-mail blasts as well as professionally designed and customized HTML e-mail templates. No need to worry about programming, graphics, images, e-mail servers, spamming, opt out requirements etc. Avalon Solution takes care of all this and more, as well as delivering detailed reports and analysis of the e-mail marketing campaign.

For more information, call (800) 622-2744 or visit www.AvalonSolution.com



Avalon Solution introduces Promotional E-mail Marketing, a must have service to grow your business. E-mail marketing is the most effective and cost-efficient way to enhance relationships with your existing customers as well as attract prospects early in the purchasing cycle. With this service, you can easily create, manage and track your E-mail Marketing campaigns. Using attractive and professional looking e-mails, along with your company logo, store information and high quality images, will enable you to stay in touch with existing customers as well as encourage new and repeat business.

Avalon-e-mail-Oct With Avalon’s E-mail Marketing, you can quickly and easily communicate, as well as generate an immediate and measurable response from your customers and prospects. According to surveys, customers prefer to hear from you via e-mail over any other method. E-mail Marketing is affordable, direct, actionable and highly effective. When you run an e-mail campaign, you spend less time, money and resources than with any other traditional marketing channels such as direct mail, print advertising and TV commercials.

According to research conducted by the Direct Marketing Association, e-mail marketing generated an ROI of $43.62 for every dollar spent in 2009. As such, it outperforms all the other direct marketing channels. It is a highly effective way to increase sales, drive website or store traffic and develop loyalty.

You can utilize e-mail marketing campaigns for special offers and discount coupons, store and website invitations, new product and collection introductions, birthday’s and other special occasions, holiday greetings, newsletters etc.

With Avalon Solution, e-mail marketing is simple and easy. You do not require any technical knowledge as Avalon can handle your entire e-mail marketing campaign. Avalon offers full turnkey e-mail blasts as well as professionally designed and customized HTML e-mail templates. No need to worry about programming, graphics, images, e-mail servers, spamming, opt out requirements, etc. Avalon Solution takes care of all this and more, as well as delivers you detailed reports and analysis of your E-mail Marketing Campaign.

For more information please call Avalon Solution at 800-622-2744 or visit www.AvalonSolution.com.



(NEW YORK) - Today, just having a regular desktop-based website isn’t enough to capitalize on the huge online base of customers who want the versatility and convenience to browse and shop the web at home, at work and on the go. Searching and browsing the Internet for businesses, products and services through iPhones, BlackBerries, Androids and other SmartPhones has exploded so much the last few years that experts are calling it the future of e-commerce.

The incredible growth of SmartPhones to gain access to the Internet has created an unprecedented new marketing opportunity for jewelry retailers to increase their businesses, reach customers 24/7 and build their brands. Avalon Solution is ready to help jewelers take advantage of this fast-growing phenomenon with its latest in tegrated web services module that provides a Mobile Ready Website for their Avalon Solution online store.

Mobile phone usage for online browsing and shopping is growing at a staggering rate, and recent statistics show that the SmartPhone has become the new computer:

  • There are currently 40 million mobile browsers in the United States alone – and according to a 2009 study by comScore, the mobile phone user base is already more than one-third of desktop web users.
  • Amazon.com’s worldwide mobile commerce sales in 2009 exceeded $1 billion.
  • IT research firm Gartner predicts that mobile browsing will overtake desktop browsing by 2013.
  • ABI research forecasts that in 2015, $119 billion worth of goods and services will be purchased via a mobile phone.

With more and more consumers turning to SmartPhones to search for the best deals on products and services, it has become imperative for retailers to have a vital, Mobile Ready Website to reach these consumers and remain competitive. Furthermore, it’s not sufficient to simply create a miniature version of your website for mobile applications. Consumers don’t relate to their mobile phones the same way they relate to their laptop and desktop computers – and accessing desktop websites from a mobile phone can be slow and frustrating, because desktop websites were not designed for SmartPhones. Through Avalon Solution, you can reach and retain these mobile consumers with a state-of-the-art, Mobile Ready Website at very little cost.

Avalon-Dec
Avalon Solution, in an effort to help their customers take advantage of the rapidly growing
SmartPhone consumer base, has unveiled their new Mobile Ready Website service.


Avalon Solution’s Mobile Ready Website allows your customers to search and map your store location, search and browse your products, view promotional and special offers, see your TV commercials and advertisements and contact your store. This will allow you to attract new customers and prospects, connect with existing customers anywhere, promote new products and collections, and remain competitive in the marketplace.

Here’s how Avalon Solution’s new Mobile Ready Website works:

  • Current Avalon Solution customers will get a SmartPhone optimized website customized with their choice of 12 color themes.
  • Your Mobile Ready Website is programmed to automatically update itself to reflect most changes made to your existing desktop-based website.
  • Avalon Solution will put your Mobile Ready Website on your existing website’s sub-domain (www.m.yourdomain.com) and redirect mobile users to your Mobile Ready Website.
  • Your Mobile Ready Website will be automatically visible on any SmartPhone 24/7.
  • You will get most of the browser-based website content and functionalities on your Mobile Website.
  • All Ashi products as well as your uploaded products will be available on your Mobile Website.
  • Your customers will be able to search and browse your products on their SmartPhones.
  • Ashi products will appear in multiple three-angle views with product details and prices.
  • Your customers will be able to sign up for a User Account and create their own personal Wish List.
  • Your customers will be able to e-mail products and Wish Lists to their friends and family.
  • Your customers will be able to map your store location and contact you.
  • Your Mobile Ready Website is configured for multiple SmartPhone platforms including Apple iPhone, Google Android, BlackBerry, Windows Mobile, Symbian and Opera.

"Mobile phones are quickly transforming the way we live, shop and do business," says Rajeev Pandya, Partner of Avalon Solution. "Having a marketing strategy that reaches out to the huge SmartPhone consumer base to turn them from browsers into buyers is essential for any jewelry retailer to remain competitive in today’s rapidly changing marketplace. Our Mobile Ready Website will help you develop a long-term, 24/7 relationship with your mobile customers, expand your brand name, grow your business and ensure you have a share in this explosive new market."

Avalon Solution’s Mobile Ready Website with standard plan costs a one-time setup fee of $495 and the advanced plan with customizable options for color themes, home page and about us page costs $695 for current Avalon Solution customers.

Avalon Solution, a leading B2C web services provider to jewelry retailers, offers turnkey e-commerce solutions and other web services in partnership with Ashi, a leading diamond jewelry manufacturer and other leading technology companies. Avalon Solution utilizes the latest developments in technology, jewelry styling and fashion to offer customized, end-to-end e-commerce solutions to help retail jewelers establish and grow their businesses online.

To view Avalon Solution’s demo Mobile Ready Website, please visit www.Jimkryshak.com/Mobile on your mobile SmartPhone.

To download Avalon Solution’s Mobile Ready Website sign up form, or to learn more about Avalon Solution, please visit www.AvalonSolution.com or call 800-622-2744. Completed Mobile Ready Website sign up forms can be e-mailed back at Ecommerce@AvalonSolution.com.



Integrate RapNet virtual diamond inventory with your website

(NEW YORK) - Avalon Solution introduces Loose Diamond Feed Integration from industry leading exchanges and diamond vendors such as Rapaport RapNet, Idex, M. Geller, RDI Diamonds, etc. Avalon Solution provides a user friendly interface which allows customers to easily search for loose diamonds online. Now independent retailers can compete and drive sales by adding diamond inventory on their website. Integrated Diamond Feed gives complete diamond details allowing consumers to compare multiple diamonds online.

Avalon-Dec Avalon Solution has partnered with Rapaport as an approved diamond feed provider to integrate RapNet’s diamond inventory into retail jewelers’ websites. The Rapaport RapNet Diamond Trading Network is the world’s largest diamond trading network which connects thousands of the best diamond suppliers and buyers around the world.

This Diamond Feed Integration will allow independent retailers to offer diamonds from over 1,400 RapNet suppliers on their own website. Their customers will get fast, real-time access to a vast diamond inventory. With over 650,000 diamonds listed daily, retailers can select the right combination of diamonds and suppliers to fit their customers’ needs as well as set their own loose diamond prices and markups.

Avalon Solution is a leading B2C web services provider dedicated to helping retail jewelers establish their own branded websites. Avalon utilizes the latest developments in technology, digital imaging, jewelry styling and fashion to help jewelers extend their businesses online by offering end-to-end e-commerce solutions customized to suit their specific needs. Over time, Avalon has earned its reputation for innovative technology and unparalleled customer service and support.

For more information on Avalon Solution’s Diamond Feed Integration, please call 800-622-2744 or visit www.AvalonSolution.com.



(NEW YORK) - "A picture is worth a thousand words" - this famous saying is all the more appropriate on jewelry websites. High-quality enlarged images with multiple product views are the single most significant feature on your website to help convert browsers into buyers. Larger images along with multiple angle views of products highlight the different features and the fine detailed craftsmanship of your jewelry, helping to convert online prospects into customers.

Avalon-image-Dec Jewelry is such a visual product that it cannot be fully described with words. With more and more customers researching jewelry products online before going to a store to purchase, your chances of a potential customer buying your product in your store will often depend upon the quality and views of the jewelry they see online. According to multiple surveys, conversion rates of online shoppers greatly increases with higher quality images and multiple product views.

Avalon Solution offers enlarged images with multiple product views on websites specially designed for independent retail jewelers. The Jewelry Product List page offers an advanced mouse-over Java effect on style images which gives detailed product information on the same page. This new feature enables your customers to get detailed information about the products they are interested in with fewer clicks.

Avalon Solution is a leading B2C web services provider dedicated to helping retail jewelers establish their own branded websites. For more information please call 800-622-2744 or visit www.AvalonSolution.com.


Avalon Solution – Simplifying ECommerce
Avalon Solution Offers Turnkey Website Solution for Independent Retail Jewelers

Press Release

May 20, 2010

 

ECommerce Solution feature Secure Shopping Cart, Product Upload, Multiple Template Designs & Themes, Easy Customization, Designer Jewelry & Watch Section, Over 5,000 Fine Jewelry Styles with High Quality Multiple-View Images, Continuous Updates and a Comprehensive Range of Value Added Services and Support.

NEW YORK, NY (MAY 20, 2010) — The World Has Gone Online! While a website will not replace the jewelry retail brick and mortar store, it is an important tool for showcasing what jewelers have to offer 24/7! Study after study has shown that ECommerce has continued to explode in the last few years, despite the struggling economy. In fact, according to Forrester Research’s prestigious US ECommerce Forecast, Online Sales in 2010 could reach $177 billion, representing a 13% growth. Diamonds and Jewelry, in particular, have been a major category for online retailers as consumers are researching and buying billions of dollars worth of diamonds and jewelry online. According to ComScore’s report, Jewelry & Watches ranked as the top performing online retail category for the 2009 holiday season growing 20 percent versus a year ago. As consumer-shopping habits have shifted towards demanding 24-7 availability, flexibility and convenience from retailers, it has become imperative for traditional jewelry stores to have a strong Web presence. That’s where Avalon Solution comes in.

Avalon Solution is a leading B2C Web Services provider dedicated to helping Retail Jewelers establish their own branded Websites. Avalon utilizes the latest developments in technology, digital imaging, jewelry styling and fashion to help jewelers extend their businesses online by offering end-to-end ECommerce Solutions customized to suit their specific needs. Over time, Avalon has earned its reputation for innovative technology and unparalleled customer service and support.

"We, at Avalon Solution, understand the Jewelry Business and what it takes for Jewelers to be Successful Online!" says Rajeev Pandya, Partner of Avalon Solution. "Having a good Website is an essential tool for any brick and mortar jewelry store to help them showcase their merchandise, attract new business, develop a strong long-term 24/7 relationship with their customers, and to make sure they have a share in this growing online market." "Avalon Solution was built with the idea that Content is King – that is why we have an extraordinary assortment of over 5,000 Jewelry Styles – an Exquisite Collection of Fine Jewelry with High Quality Multiple View Images and Product Details of the Jewelry to Turn Browsers into Buyers!"

Avalon Solution makes it easy for Prospective Customers to find and connect with their Independent Retail Jeweler online and browse their jewelry collection 24/7. At the same time it enables the Retail Jeweler to serve their Customers beyond the limits of time and place, so that they can grow their business & build their brand. Avalon’s comprehensive turnkey online services and support program sets it apart from its competitors.

Avalon Solution offers the following benefits to the Independent Retail Jewelers:

  • Highly Customizable Website Design and Multiple Templates and Themes
  • Over 5,000 Fine Jewelry Styles with High Quality Multiple Angle Images, and Product Details
  • Product Upload Module to Showcase Your Best Selling Jewelry, Watch and Gift Styles
  • Ability to Create Hundreds of Customized Pages for Your Product or Marketing Content
  • Showcase Your Designer Jewelry and Watch Brands
  • Seasonal Digital ECatalogs and Flash Introductions Updates
  • User Friendly Admin Section for Easy Customization
  • Safe and Secure ECommerce Shopping Cart and Order Processing System
  • Integrated Email and Web Analytics built on Google Apps Platform
  • Customized SEO and Promotional Email Marketing
  • Diamond Search utilizing Rapaport’s RapNet Diamond Feed
  • Social Media and Local Maps Submission Services
  • Dedicated Customer Service and Online Support

Avalon Solution provides the retailers the opportunity to customize and continuously update their websites as much – or as little – as they need along with a comprehensive Turnkey online services and support program. Through Avalon’s Admin Section jewelers can use one of the company’s professionally designed website templates, flash introductions and color themes and customize with their own content, jewelry products, custom pages, logos and web links to their designer jewelry and watch brands. Partnering with ASHI, and soon other industry leading vendors, to provide over 5,000 of the latest jewelry styles with beautiful images and detailed description to launch your Website. Retailers using this state-of-the-art web services can easily and efficiently upload products, change product prices, create special promotions and marketing pages, update other key time sensitive data such as store information and customer information.

Not only are consumers buying billions of dollars worth of diamonds and jewelry online; they are also using the internet to "pre-shop" and educate themselves before making both online and in-store purchases. Avalon Solution has integrated a Secure Shopping Cart to its ECommerce Solution to help Retail Jewelers sell their products online directly via their website. Avalon integrates PayPal and Google Checkout, two of the most widely used online payment methods, to streamline the jewelers’ entire online sales process. Avalon Solution has partnered with Trustwave – the Industry Leader in Online Security Solutions to provide SSL Certification for the Jewelers Websites.

Avalon Solution also offers Diamond Search utilizing Rapaport’s RapNet Diamond Feed. RapNet is Rapaport’s Diamond Trading Network connecting thousands of the best diamond suppliers and buyers around the world. In addition, Avalon Solution offers a wide range of Value Added Services such as Google Web Analytics with detailed daily reports of visitors and their browsing history & preferences. Google Maps as a store locator along with Google Voice help your customers keep in touch with you. Search Engine Optimization to improve your search engine page ranking, and the ability to customize your title tags and keywords makes it easier for customers to find you on the web. Website visitor account creation and personalized company emails hosted on Google Apps help you reach out to your customers. Integration with YouTube to display your TV Commercials and Social Media Network accounts setup on Twitter, Facebook, MySpace help you build your brand.

Avalon Solution also provides Domain Registration and Web Hosting Services through its technology partners, GoDaddy, one of the world’s largest Domain Name Providers and RackSpace, the industry leader in Web Hosting Services.

"Our Integrated Turnkey ECommerce Solution was built from the ground up with over 100 Independent Retail Jewelers using our web services and giving us continuous feedback and suggestions for the last two years." says Neelesh Ghoshalkar, CTO of Avalon Solution. "Avalon uses the latest proven Web technologies such as Microsoft.NET Web Services, ASP, Java, Ajax, Adobe Flash, Adobe Flex and Microsoft SQL Server as a robust back-end database to make your Website come alive. We have a team of over 30 professionals specializing in website programming, digital imaging, content development, graphic design, testing and support to keep your customers connected to you".

Avalon Solution's Turnkey Ecommerce Website Program has already received glowing accolade from many of our satisfied retail jewelry partners:

"I’ve tried several different ways to produce an ongoing Web site, from hiring high-paid developers to building my own, but the maintenance always stopped me cold … Thankfully, Avalon Solution came along, I signed up, and now I have a professional Web site that is actually functional, updated and impressive … Coupled with the fact that it is spearheaded by one of my vendors is the icing on the cake. Thank you so much for having the vision and understanding of what I need as an independent jeweler."

~ Andy Koehn, Owner of Koehn and Koehn Jewelers in West Bend, WI, BIG member

"The Web site is incredible, and it made selling a lot easier this holiday season. I was very surprised how many people went on the site and came in with a printout of what they wanted for Christmas. The Wish List feature makes the sale for you! It also is very easy to customize the site (adding upcoming events and promotions, etc.) I am looking forward to using this long overdue (for me) sales tool to help my business grow."

~ Frank Intorcia, Owner, Frank Anson Jewelers, Staten Island, NY, IJO member

To view a demo Website and more detailed description of Avalon Solution’s Turnkey Website Services, please visit www.AvalonSolution.com.

Avalon Solution will be conducting Website Demos in the Ashi Diamonds booth at the following upcoming trade shows:

  • CBG LAS VEGAS FALL SHOW, JUNE 1 - 3, 2010, LAS VEGAS, NV – BOOTH # 321
  • JCK LAS VEGAS SHOW, JUNE 4 - 7, 2010, LAS VEGAS, NV - BOOTH # 47067


After two years in beta testing and development with over 100 customers in the jewelry industry, Avalon Solution, the e-Commerce provider, is launching its turnkey website solution. Designed to help retailers achieve a professional and effective online presence, Avalon Solution offers turnkey website services to help retailers grow their jewelry business beyond the brick and mortar.

Most retailers know the importance of establishing an online presence, but simply don’t have the time or resources to make it happen. Until now only a handful of companies specializing in the jewelry industry were available to help. Avalon Solution is an innovative website development company specializing in fine jewelry needs. They take care of everything, including back end maintenance and customer support.



Avalon Solution was created for the independent jeweler who lacks the time and/or expertise to make and manage a professional, business generating website.


Avalon Solution exists to provide retailers with the expertise, tools and resources they need to establish an effective, professional online presence. Specializing in the fine jewelry industry, this company has thought of everything; from domain registration to website administration – from customized flash animation to an integrated website e-mail system – Avalon Solution has it all. And the best part is retailers don’t have to spend time, energy and money figuring out how to create, host, maintain and update their site. They do it for you, plus so much more.


Each website created by Avalon Solution is backed by the latest and most reliable technical resources. GoDaddy offers domain name registration and management. Your website is safely and reliably hosted on Rackspace servers. They use the latest in Microsoft .Net Web Services, Java and Ajax technology for their web programming and development, along with Adobe Dreamweaver, Flash, and Photoshop for web design. Store Branded E-mails are hosted on Google Apps along with other integrated services such as Google Maps, Google Voice and YouTube for TV Commercials. Google Analytics is built into every website to enable store owners to track the geographic location and time of their customers’ browsing activity.

For retailers Avalon Solution’s ability to partner with well-known software and application providers translates into exceptional website quality with nearly 100% reliability. For jewelry consumers it means 24/7 access to your products.

But the jewelry industry has unique web challenges all to itself. Having a website with some do-it-yourself photographs of your products could do more harm than good if the quality is poor. And we all know photographing and retouching jewelry is difficult. That’s why Avalon Solution has partnered with Ashi Diamonds, and soon many other leading manufacturers, to obtain high quality, multiple views of product images and detailed style descriptions, taking the burden off the retailer to provide them with ready to sell products on their website.

"We understand the two most important components of a successful website are high quality images and product content, after technology. That’s why we’ve partnered with Ashi and other vendors to provide product images and style details for retailers who carry their line," comments Rajeev Pandya, Partner of Avalon Solution.

With 92.5% of adults citing that they regularly or occasionally research products online before buying, today’s retail jeweler is missing a boat load of potential clients if they don’t have a presence on the web. According to the US Department of Commerce, 2007 US online jewelry sales were roughly $5 billion - $5 BILLION! Company websites are no longer an ‘extra,’ they are a necessity.

"We really understand the constraints on the jeweler’s time," states Neelesh Ghoshalkar, CTO of Avalon Solution. "Most retailers aren’t able to invest time and money into getting their site up and running, much less being able to take care of the maintenance on the back end. We’ve spent the last two years in beta testing making sure what we’re offering retailers is useful and applicable. Avalon Solution has been customized by fine jewelry retailers across the country to meet the needs of every retailer."

And they listened to their more than 100 beta test users and incorporated their suggestions. The Avalon Solution of today looks very different than the original. Adding features like secure shopping cart, product upload, template customization, ability to create and customize pages, along with branded digital flash E-Catalogs makes it easier for retailers to get exactly what they want from their website. And they’ve managed to offer these basic features for as little at $2,995.


Avalon Solution has also partnered with Rapaport to offer Diamond Search, a search program utilizing RapNet’s Diamond Feed. RapNet is Rapaport’s Diamond Trading Network connecting thousands of the best diamond suppliers and buyers around the world. Retailers will designate the diamond specifications they want to carry and customers who are searching for loose stones will be able to view them from their website. If the client requests to view the diamond in store, the retailer can retain the diamond on memo from their preferred vendors.

And, soon to come, the company will add a promotional e-mail module allowing retailers to design and send out e-blasts that remind customers of important dates as well as inform them of special product promotions, all from their website. But the company won’t stop there. They will be continuously improving their e-commerce solution to provide their customers with the latest technology, website design and jewelry fashion.

Because they’ve done their research Avalon Solution understands that many retailers aren’t looking to pick up new customers across the country. Instead, retailers want to be included in regional searches that encompass a hundred mile radius or less. They can make that happen through their Search Optimization, Title Tags and Keywords customization built into the website’s administration. Not to mention their team of over 30 professionals specializing in website programming, digital imaging, content development, graphic design, testing and support.

Avalon Solution’s Turnkey E-commerce Website Program has already received glowing accolades from many satisfied retail jewelers.

"The website is incredible, and it made selling a lot easier this holiday season. I was very surprised how many people went on the site and came in with a printout of what they wanted for Christmas. The Wish List feature makes the sale for you! It also is very easy to customize the site. I am looking forward to using this long overdue sales tool to help my business grow." Frank Intorcia, owner, Frank Anson Jewelers, NY.

"I’ve tried several different ways to produce an ongoing website, from hiring high paid developers to building my own, but the maintenance always stopped me cold ... Thankfully, Avalon Solution came along. I signed up, and now I have a professional website that is actually functional, updated and impressive. Thank you so much for having the vision and understanding of what I need as an independent jeweler." Andy Koehn, owner of Koehn and Koehn Jeweler, WI.

If you’re interested in gaining additional information on Avalon Solution jump on over to their website at www.avalonsolution.com or contact them by phone at 800-622-2744.



Hollywood, Fla.—Software solutions provider eDiamondselect has partnered with the new Web services provider Avalon Solution, allowing eDiamondselect's customers special access to Avalon's Web-building program.

In return, Avalon will promote eDiamondselect's program and extensive loose-diamond inventory to its own retail customers.

"Our new partnership with Avalon Solution gives eDiamondselect an even bigger playing field," eDiamondSelect Vice President of Sales and Marketing David Norman said in a media release. "Avalon Solution will offer our program as an add-on with every Web site they build and sell to independent jewelers, and eDiamondselect will offer their Web-building program to all of our current and potential customers. With eDiamondselect's WebEmbed program, it's a perfect match."

For Avalon Solution, a new Web service created by global diamond jewelry manufacturer Ashi Diamonds, the benefits are mutual.

"Partnering with eDiamondselect gives Avalon Solution's customers—independent retail jewelers—access to a large online database of loose diamonds from their choice of leading diamond companies along with the ability to define their markups," Ashi Diamonds and Avalon Solution Partner Rajeev Pandya said in the release. "Avalon Solution has the ability to integrate eDiamondselect's diamond inventory into our customers' e-commerce Web sites, providing their consumers with a one-stop place to shop for jewelry and loose diamonds."

Web site demos for Avalon Solution will be held at three upcoming trade shows this summer.

The first demo will take place at the JA New York Show beginning this Sunday, July 27 and running through July 30 (Booth 2835-2837); the second will take place at the RJO Show to be held July 26-28 in Minneapolis (Booth 424); and the third at the Columbus Jewelry Show in Columbus, Ohio, from Aug. 23-24 (Booth 832).

For more information about Avalon's Web services, visit the company online at AvalonSolutions.com.



Diamond software solutions provider eDiamondselect has partnered with Avalon Solution, a B2C Web service created by global diamond jewelry manufacturer Ashi Diamonds dedicated to helping retail jewelers establish their own custom branded Web sites.

As a result of the partnership, eDiamondselect’s customers will have access to Avalon Solution’s Web building program. Meanwhile, Avalon Solution will promote eDiamondselect’s program and loose diamond inventory to its retail customers.

"Our new partnership with Avalon Solution gives eDiamondselect an even bigger playing field," said David R. Norman, vice president of Sales and Marketing for eDiamondselect. "Avalon Solution will offer our program as an add-on with every Web site they build and sell to independent jewelers, and eDiamondselect will offer their Web building program to all of our current and potential customers."

"Partnering with eDiamondselect gives Avalon Solution’s customers – independent retail jewelers – access to a large online database of loose diamonds from their choice of leading diamond companies along with the ability to define their markups," said Rajeev Pandya, partner of Ashi Diamonds and Avalon Solution.

Customers of eDiamondselect that opt for Avalon Solution’s Web building service will get a turnkey online services and support program. Avalon Solution helps jewelers develop a professionally designed and maintained custom Web site, and access to beautiful images and detailed descriptions of more than 1,000 of the latest jewelry styles. In addition to having the ability to customize many parts of their sites, jewelers using Avalon Solution will get standard features such as Flash E-Catalogs, Wish Lists, Online Chat & Live Help, Personalized E-Mails, Enhanced Search, Product Detail & Zoom, and "Map Us" directions to their stores. Other services available through Avalon Solution include domain registration and Web hosting, Google Web Analytics to evaluate daily site visitors, and Search Engine Optimization.



New York—Global diamond-jewelry manufacturer Ashi Diamonds has introduced Avalon Solution, a Web service designed to help jewelers build their brands and businesses online.

The company says that Avalon Solution utilizes the latest developments in technology, jewelry styling and fashion to help jewelers extend their businesses on the Internet, offering retailers end-to-end e-commerce solutions and the ability to customize and continuously update their Web sites as much, or as little, as needed.

In addition, a comprehensive, turnkey online services and support program is what sets Avalon Solution apart from its competitors, the company says.

Through Avalon Solution, jewelers can use one of the program's professionally designed Web site templates, Flash introductions and color themes, and customize them with their own content, jewelry products, custom pages, logos and links to their designer jewelry and watch brands.

Through the partnership with Ashi Diamonds, Avalon Solution is able to provide access to 1,000 jewelry designs, with images and detailed descriptions that can be used to launch the retailer's Web site.

Standard programs also include e-catalogs, a wish list, online chat and live help, personalized e-mails on Google Applications, "Map Us" directions to the store, enhanced search functionality, product detail and zoom page, an administrative section and much more.

The company says that upcoming features from Avalon Solution include promotional e-mail marketing, e-commerce capabilities, a loose-diamond database, ability to upload one's own products, and integration of advertising and marketing materials into one's Web site.

"Having a good Web site is an essential tool for any brick-and-mortar jewelry store to help you showcase your merchandise, attract new business and develop a strong, 24/7, long-term relationship with your customers," Rajeev Pandya, Ashi Diamonds and Avalon Solution partner, said in a media release. "We developed Avalon to help jewelers take their brands and their businesses online. Through Ashi's 25 years of experience and success, we have what it takes to help jewelers be successful online."

To view a demo Web site or for more information about Avalon Solution's Web services,
Visit AvalonSolution.com or AshiJewelry.com. User Name: ASHI Password: AVALON


Ashi Diamonds Presents Avalon Solution,
A Web Service to Help Jewelers Build Their Brands and Businesses Online

Press Release

July 17, 2008


Program features customization, continuous updates and a comprehensive range of services and support

NEW YORK, NY (July 17, 2008) — Study after study has shown that ECommerce has continued to explode in the last few years, despite the struggling economy. In fact, according to Shop.org’s prestigious State of Retailing Online annual report, online retail sales are expected to increase by 17% to $204 billion in 2008. Diamonds and jewelry, in particular, have been a major category for online retailers. Not only are consumers buying billions of dollars worth of diamonds and jewelry online; they also are using the Internet to "pre-shop" and educate themselves before making both online and in-store purchases. As consumer-shopping habits have shifted toward demanding 24-7 availability, flexibility and convenience from retailers, it has become imperative for traditional jewelry stores to have a strong Web presence. That’s where Avalon Solution comes in.

Avalon Solution is a new B2C Web Services provider created by leading global diamond jewelry manufacturer Ashi Diamonds in partnership with leading technology companies, dedicated to helping retail jewelers establish their own branded Web sites. Through Avalon Solution, Ashi has taken its long reputation for product & marketing innovation with unparalleled customer service to the next level.

Launched late last year, Avalon Solution utilizes the latest developments in technology, jewelry styling and fashion to help jewelers extend their businesses online by offering end-to-end ECommerce Solutions customized to suit their specific needs. Offering retailers the opportunity to customize and continuously update their Web sites as much – or as little – as they need, along with a comprehensive, turnkey online services and support program, is what sets Avalon apart from its competitors.

Through Avalon, jewelers can use one of the company’s professionally designed Web site templates, flash introductions and color themes, and customize with their own content, jewelry products, custom pages, and logos and Web links to their designer jewelry and watch brands. Partnering with Ashi enables Avalon Solution to provide more than 1,000 of the latest jewelry styles with beautiful images and detailed descriptions to launch your Web site. Standard programs also include Flash ECatalogs, Wish List, Online Chat & Live Help, Personalized Emails on Google Apps, "Map Us" directions to your store, Enhanced Search functionality, Product Detail & Zoom page, Admin section and much more. Avalon also provides domain registration and Web hosting services through its technology partners. Retailers using this state-of-the-art Web service can easily and efficiently change product prices at any time for promotional purposes, and update other key time-sensitive data such as store information, special promotions and customer emails.

Avalon also offers a wide range of Value Added Services such as Google Web Analytics with detailed daily reports of visitors and their browsing history and preferences, Search Engine Optimization to improve your search engine page ranking, and the ability to customize your title tags and keywords. Upcoming features from Avalon include promotional email marketing, ecommerce capabilities, a loose diamond database, ability to upload your own products, integration of your advertising and marketing materials into your Web site, and much more.

Avalon has partnered with GoDaddy, one of the world’s largest domain name providers and RackSpace, the industry leader in Web hosting services. Avalon also used the latest proven Web technologies such as Microsoft.NET Web Services, ASP, Java, Ajax, Adobe Flash and Microsoft SQL Server as a robust back-end database to make your Web site come alive.

"Having a good Web site is an essential tool for any bricks and mortar jewelry store to help you showcase your merchandise, attract new business, and develop a strong, 24-7, long-term relationship with your customers," says Rajeev Pandya, Partner of Ashi Diamonds & Avalon Solution. "We developed Avalon to help jewelers take their brands and their businesses online. Through Ashi’s 25 years of experience and success, we have what it takes to help jewelers be successful online."

Avalon’s exclusive, cutting-edge Web services program already has received glowing accolades from dozens of satisfied retail jewelry partners:

"I’ve tried several different ways to produce an ongoing Web site, from hiring high-paid developers to building my own, but the maintenance always stopped me cold … Thankfully, Avalon Solution came along, I signed up, and now I have a professional Web site that is actually functional, updated and impressive … Coupled with the fact that it is spearheaded by one of my vendors is the icing on the cake. Thank you so much for having the vision and understanding of what I need as an independent jeweler."
Andy Koehn, Owner of Koehn and Koehn Jewelers in West Bend, WI, BIG member.

"We have been very pleased with our new Web site designed by Avalon Solution. We are enjoying numerous improvements over our old Web site. One thing we like is the continual updating and improvement to the Web site. It keeps an updated bridal catalog and sales flyer on the site. It also provides links to our designer collections of watches and jewelry. I would highly recommend Avalon’s Web site and expertise to anyone."
Ron Taylor, Manager of Gem Jewelers in Ada, OK, RJO member.

"We are excited at the potential our new Web site has. We had a customer walk in with printed pictures of the Web site items that resulted in a $2,700 sale. We utilized the Wish List program to write an order with pictures and prices and a total of the order. Also, the pictures and details of the inventory have been great for doing appraisals."
Shane Woodruff, Owner, Crockers Jewelers, Texarkana, TX, CBG member.

"The Web site is incredible, and it made selling a lot easier this holiday season. I was very surprised how many people went on the site and came in with a printout of what they wanted for Christmas. The Wish List feature makes the sale for you! It also is very easy to customize the site (adding upcoming events and promotions, etc.) I am looking forward to using this long overdue (for me) sales tool to help my business grow."
Frank Intorcia, Owner, Frank Anson Jewelers, State Island, NY, IJO member.

To view a demo Web site and a more detailed description of Avalon’s Web services, please visit www.AvalonSolution.com or www.AshiJewelry.com.  User Name: ASHI   Password: AVALON (all capital letters)

Ashi Diamonds / Avalon Solution will be conducting Web site demos at the following upcoming trade shows:

  • JA Show, New York, NY, July 27-30 (Booth #2835 - 2837)
  • RJO Show, Minneapolis, MN, July 26-28 (Booth #424)
  • Columbus Jewelry Show, Columbus, OH, August 23-24 (Booth # 832)